Most application development efforts that we see use a project model: where the aim is to deliver some piece of software which is then considered to be completed. On completion the software is handed over to a maintenance organization and the project team that built it is disbanded.
Microservice proponents tend to avoid this model, preferring instead the notion that a team should own a product over its full lifetime. A common inspiration for this is Amazon's notion of "you build, you run it" where a development team takes full responsibility for the software in production. This brings developers into day-to-day contact with how their software behaves in production and increases contact with their users, as they have to take on at least some of the support burden.
Source: http://martinfowler.com/articles/microservices.html
